News from 2017

For a long time, big data has been used for focusing the effort towards potential consumers and has thus created sales in the short run, but your data can so much more than that. By using data to adapt the consumer journey in the webshop to each customer, it creates extra value for them.

Since 2012, the number of online shops participating in Black Friday has increased significantly. The expectations were high but not at all unrealistic at this years Black Friday, which broke all records - also among Hesehus' customers.

The mobile has become an important media for the consumers when shopping. But it is no longer enough to have a fluid design on the webshop - apps have once again become a hit.

The order book is filled at the e-commerce specialist Hesehus. The reason is partly new projects for existing customers and partly a big increase of new customers – including an aspiring distribution network, Europe’s biggest farm supply company and an interesting cookie service.

The consumer behaviour on the Internet has changed. Today, the consumers are searching for products directly in webshops and are increasingly avoiding the search for products via Google. It is therefore more important than ever to become the consumers’ preferred webshop.

For most Danes, peripheral Denmark is synonymous with dried fish, tractor pulling and a life in the past, however, time has come to give up the prejudices. Peripheral Denmark or rather forefront Denmark is actually hiding a very deep-pocketed target group – also online.

Today, several webshops and retailers use subscription based earnings models—and this is well received by the consumers. Subscription solutions have become a popular way of shopping among many consumers because their need for convenience and excitement in an otherwise busy and hectic every day life is satisfied in this way.

As one of the front-runners in the Danish e-commerce industry, Matas is constantly having the development and changes of the customers’ demands in view and as a result, the national pharmacy chain with more than 250 shops has now optimised its webshop with even more focus on mobile user-friendliness.

The undisputed largest player in the Danish market for baby and children’s kit, BabySam, has selected Hesehus as strategic e-commerce partner for a new overall solution after a bidding round among Denmark’s leading e-commerce houses.

Get a perfect match between the customers’ demand and your supply by means of digital tools. With the proper knowledge you can plan your activities to match supply and demand.

Zizzi, The Nordic countries’ largest chain within curvy fashion with more than 117 shops, has redesigned its webshop in cooperation with its regular e-commerce supplier, Hesehus, which already during the first month after the launch resulted in an increased mobile conversion rate of 33%.

Being online has gradually become such an integrated part of people's everyday life that it is no longer enough to shop, manage the home's electronic devices, search for information, etc. by using a screen. Read more about how you can win the customers with the new interfaces in retail.

The world’s leading manufacturer of draft beer equipment, Micro Matic, has selected Hesehus as its new strategic e-commerce partner to help satisfy the global supplier’s online ambitions.

Buy online – pick up in store. The customers are crazy about the combination of the physical and the digital. They move easily through all channels – online, social, offline – and demand the option of jumping between them without problems in order to precisely combine the customer journey that is the best match for them.

With the launch of its new marketplace Wupti Marketplace, Denmark’s largest retail company Dansk Supermarked now takes up the battle against the foreign webshops in particular the global marketplace Amazon.

Digitalisation of the physical shops becomes more and more widespread and with good reason. The customers’ expectations are also developing digitally and it is crucial that you, in your capacity as company, have the courage to be unique, take chances and turn your physical shop into more than just a point of purchase.

Danoffice IT sells professional IT equipment for humanitarian aid agencies worldwide and having such customers, security and the best possible service are crucial when customers worldwide are using the e-commerce solution Danoffice IT Direct.

The top of the Danish e-commerce industry met in the Tivoli Hotel & Congress Centre for the year's biggest event the E-Commerce Award 2017. For the second time in just three years, the award went to Inspiration that came on stage as the winner of the E-Commerce Award in the category 'Best digital campaign'.

The increased use of mobile devices in online shopping, which we have seen in recent years, seems to continue. It is therefore crucial for e-sellers that your webshops perform optimally on the mobile. It is where the customers are and they expect that it is easy, simple and fast to shop from the mobile.

The jury behind the prestigious E-Commerce Award 2017 has selected the top five for all of the 12 categories. For the eight year in succession, Hesehus has customers among the nominated, namely Inspiration and Dacapo Stainless.