Future-proof technology with Composable
The only thing we know about the future is that it will be different from the present. Therefore, truly future-proof technology is the technology that can keep up with the changes. That is why we focus on creating solutions that provide you with the greatest possible flexibility, so you can easily adapt to the future. Whether you are entering new markets, experiencing rapid growth, expanding your product range, or acquiring new businesses, a Hesehus solution will always be ready for your new reality.
The Flexible Foundation - Microservices and API
It is essential to be able to change quickly and adapt to new market logics. Think about how quickly the live shopping wave emerged during the COVID lockdown period. It became an indispensable technology for many webshops, but it was much easier to get started for those who had the right foundation.
That foundation is a platform consisting of microservices and APIs. This means that every major function in your webshop – e.g., your CMS or PIM – can be changed without altering all the other parts. Each function is called a Microservice or Packaged Business Capability, and these are connected to each other through APIs. APIs and the openness of the systems you choose are crucial. For example, we use RESTful APIs with complete Swagger documentation, ensuring simple integration. This makes it simple to quickly incorporate new technologies like live shopping.
The reason for choosing an interchangeable foundation is that it enables you to always choose the most suitable solution. For example, you can freely choose the PIM system you think best fits your challenges without committing to other technology. In other words, you can assemble the platform that best suits your needs and those of your customers. This is also what is called a best-of-breed approach, composable commerce, or MACH architecture. All the terms have different definitions, but they fundamentally cover the same thing. IT solutions that can be pieced together from many different systems to ensure a high degree of freedom of choice and the ability to always select the best single function.
Beyond Composable and MACH
Composable commerce provides greater freedom, but it unfortunately also comes with a price – and that price can be high complexity and total confusion. In 2023, Chiefmartec counted Martech systems in the market and arrived at 11,038 different systems. This means that it quickly becomes difficult to evaluate, select, and integrate all the different systems you want to build your shop from. There are simply so many options that the consequences of choosing one over the other become overwhelming. Additionally, not all systems integrate equally well with each other and can cause problems during updates. This is the nightmare scenario for total composable commerce.
Fortunately, there is a more responsible golden middle way. We call it Connected Composable. It provides the same benefits as composable commerce but it also offers overview, stability, security, and faster time-to-market.
Connected Composable with Hesehus
Connected Composable is about creating a stable foundation under your tech stack. It is a matter of building a stable core with leading essential systems, where there is a guaranteed holistic approach. This means that there is a guarantee that the systems always take each other into account and create synergy effects that enhance your solution.
At Hesehus, we take responsibility for the overall solution through our strategic partnerships with popular and innovative technologies from third parties such as Elastic, Builder, Microsoft, and OpenAI. The technologies are incorporated so that they always work in conjunction with our systems. This means that you have complete security that the systems are always fully in line with your roadmaps and continued development.
This does not mean that you are forced to use specific SaaS systems in conjunction with us – you can choose freely. It just means that we offer you a shortcut to get to market faster with effective approaches we have already tested.
In the end, we want to give you the freedom to build as you wish with a guarantee of faster time-to-market and easier future operations.
Hesehus and Bizzkit
We have more than twenty years of experience in making e-commerce flexible for you. This has resulted in us building a range of e-commerce products that make it easy for you to create a state-of-the-art e-commerce platform. We call the e-commerce platform Bizzkit. The platform consists of PIM, DAM, CMS, and Search. All systems can be used together, or you can select one or two to contribute to your solution.
We want to get your solutions live as quickly as possible. Therefore, we use Bizzkit as the core of our Connected Composable foundation. It is a solid starting point that ensures you a shorter time-to-market. Our blueprint saves approximately 3000 developer hours, so you get started both faster and cheaper.
Headless - Freedom to Choose
Headless is about the freedom to create exactly the user experience you think stands out best and works optimally for your customers. It is a matter of being able to meet all their needs and create the best version of your customer journey. If your systems are headless, you can optimize and tailor every small step in the buying experience, whether your customers access the shop through an app, desktop, or something entirely different. We have chosen to ensure that our technologies are headless. This means that you can give your customers exactly the experience they are looking for.
Cloud-driven
Our solutions are based on state-of-the-art cloud technology. This means you get products that are always fully updated and are both operationally and data secure. Our services are always available and easy to access. This also means that all our products can be accessed from the same browser-based user interface.
FAQ
What is connected composable?
Connected Composable is an evolution of composable commerce. Connected Composable builds on the flexibility and freedom of composable commerce but focuses on identifying a range of leading core systems that are guaranteed to work well together. This means that all business-critical systems always function well – also together, while it is still easy to expand and add more systems to your best-of-breed setup. This gives you both flexibility and high operational reliability.
What is MACH?
MACH is an acronym for a system architecture principle that covers Microservices, API First, Cloud, and Headless. In short, it means that each function in a setup can be easily replaced, giving you the freedom to assemble the strongest possible portfolio.
What is composable commerce?
Composable commerce covers the same principles as MACH. It is a question of being able to piece together your IT solution from exactly the elements you think will work best. This means that you have a high degree of flexibility in building your webshop.
What is best-of-breed e-commerce?
Best-of-breed is the best choice for a given function. This could be your PIM or CDP. Some systems will suit your needs better than others, and composable commerce allows you to choose the very best product and create a best-of-breed setup.
Why choose composable?
Composable gives you a high degree of freedom, where you can replace individual parts in the overall solution when technology, customer behavior, your business processes, or ambitions change. You can switch, so you always have state-of-the-art solutions that meet customers' expectations for a modern webshop.
Questions?
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