7 February 2018
New ambitious e-commerce solution makes it easy and secure to order prescription medication online
84 Danish pharmacies throughout the country have jointed forces to set a completely new standard for e-commerce with prescription medical products and non-prescription medicine which has resulted in the ambitious e-commerce solution dinApoteker.dk.
The vision for dinApoteker.dk has been to create a high-end webshop which provides the customers with the same experience of strong professional competence and qualified medical guidance as in the local pharmacy. Another important aspect has been to fuse the webshop and the individual pharmacy giving the users an experience of having the pharmacy close by – locally and on the Internet – 24 hours a day.
Mikkel Aastrup Nørreslet, owner of the pharmacy Marselisborg Apotek in Aarhus which is one of the 84 pharmacies in the consolidation
“With the new webshop we wanted to offer our customers the best possible guidance and service all the way offline as well as online. The new webshop satisfies an increasing need from our customers to be able to buy prescription medication from their living room with their personal data protected and with the freedom to have it delivered to the door or pick it up at the local pharmacy”
Overall solution on Bizzkit e-commerce platform
The webshop is exclusively based on the e-commerce platform Bizzkit which like other standard e-commerce platforms is geared precisely for e-commerce but having the advantage that the platform also contains DAM, PIM and CMS. Another advantage gained from Hesehus 6 is that the standard foundation is not locked or restricted and as a result can be adjusted to the individual customer allowing the customer to have precisely the functions and features which are fundamental for the customer's business.
At dinApoteker.dk this has resulted in integration to NemID, integration to several pharmacy systems and in the comprehensive prescription overview.
DinApoteker.dk is off to a very good start and the ambition to create a webshop where the customers feel safe when ordering prescription medical products has succeeded since prescription medication already now represents the majority of the orders in the webshop.
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