Black Week broke all records: 70% revenue growth for Hesehus’s customers   

From Black Friday to Black Week

This year, the Danish consumers as well as the e-commerce companies cemented the fact that Black Friday has now for real been transformed into a week’s shopping spree, namely Black Week. In the 100 largest webshops in Denmark from Monday to Thursday up to Black Friday, the payment company Nets registered significantly more transactions than last year and the same tendency applied Saturday and Sunday after Black Friday where more significant online records were set.

The payment provider MobilePay experienced the same tendency where the use of mobile pay in e-commerce from Monday to Thursday grew by no less than 96%, in particular Monday and Tuesday where the growth reached 150%. In MobilePay, the high revenue growth also continued Saturday and Sunday where the turnover reached DKK 1.2 billion equal to a total growth of 48% compared to last year. However, Black Friday is still top of the list of busiest days during Black Week but with offers and Black Week campaigns which start earlier and last longer, the consumption and the willingness to buy is spread over the entire week. A tendency which we also saw in China where Singles Day this year no longer just lasted 24 hours but ran from 1 to 11 November.

However, the Danish consumers’ willingness to buy was apparent and in the Danish Chamber of Commerce Digital Trade, where a perfect e-commerce storm was anticipated during Black Week, the estimate is that the Danish consumers have online shopped for more than DKK 3 billion in online shops in Denmark. Among Hesehus’s customers, which include some of the largest webshops in Denmark such as Matas, BabySam and Zizzi, shopping figures were high all week – with significant increases in the turnover for several of them compared to last year's Black Week.