New consumption habits make new demands

In recent years, the development within e-commerce has changed significantly and for a company it is important to follow the increasing demands made by Danish customers – even if the company, such as Verifone, is a provider for the B2B market. For example, the number of customers who use a mobile platform when shopping on the Internet has increased significantly – also in professional matters. Therefore, Verifone’s new webshop is developed in a responsive design so that the customers are met as professionally as possible regardless of the type of screen from which they visit the webshop.

Simple design with focus on sales

Verifone’s main objective withthe design update was to make the purchasing process as simple as possible for its customers and in this way increase the company’s online sales. To meet Verifone’s request, the graphic design team from Hesehus has optimised the following compared to the original design:

1.    More intuitive top and menu configuration – The graphic design team from Hesehus has made the top of the site visually cleaner and easier for the customers to use and has eliminated any doubts as to whether the customer has entered Verifone's webshop or its website by use of a very visible shopping basket in the webshop. In addition, Verifone’s menu configuration has been expanded by better and simpler filtering possibilities that provide the customers with the opportunity to search for line of business (e.g. café, hairdresser, or baker) as well as technology (e.g. ADSL, GSM and wireless). Possibilities which ease the customers’ way to the perfect product and thereby ensure a simple and easy purchasing process.

2.   Increased price credibility – In many webshops, additional costs are added to the price of the product during the purchasing process in the form of, e.g. postage and service. For smaller products, this is normally just a regular freight price which is added to the price but for products of the type sold by Verifone in which service and software fees are included, the price added may be significantly higher and Verifone wishes to change that. With the new design, Verifone is now giving the customers a very clear price which in addition to the ordinary freight price does not change in the course of the check-out procedure, and this will undoubtedly increase the company’s price credibility.