Case: Aagaard

Welcome to a world of jewellery

Aagaard presents their customers with a unique online universe

The Danish jewellery company Aagaard is one of the leading suppliers of jewellery in Scandinavia, Germany, France, and USA that have all taken the selection of jewellery from Aagaard to heart. Today, the Danish jewellery company includes a large number of internationally acknowledged jewellery brands and the selection comprises more than 20,000 products. Aagaard wants to introduce its dealers and customers to a unique online universe – but with the ambition to remain a wholesale company, it is most important that the webshop supports its dealer network and serves more like a marketing tool than a sales tool.

Supporting the dealer network

To support its dealer network in the best possible way, Aagaard has decided to provide each individual Danish dealer with its own URL for the webshop and the dealer's contact information is listed on all pages in the webshop if the customer enters directly from a link on the dealer's website. If the dealer has his or her own webshop, Aagaard offers easy access to data and pictures which makes it easy for the dealer to add Aagaard's jewellery and sell it from the webshop.

In addition to the ordinary webshop, Aagaard has also created a dealer webshop in its online universe. Via a login access to a closed part of the online universe, the dealers can order products in the webshop and also be presented with current products on sale and marketing activities. Of course, the dealers pay the trade prices in the webshop while the customers see the recommended retail prices which are the same for all of Aagaard's dealers.

Unique functions separate Aagaard from the competitors

The customers have numerous online jewellery suppliers to choose from so one of the criteria for a successful webshop is to offer the best possible customer service. The product list pages have an integrated, sophisticated filtration menu where the customer can filter displayed products based on, e.g. brand, price, material, colour, stone and carat. This makes considerable demands on the underlying solution – demands that are fulfilled by the Hesehus 6 platform.

Aagaard launched its new online universe in August 2011 and the reactions from Aagaard's dealers have been very positive. That Aagaard is responsible for all sales and marketing of the webshop but the local goldsmith acts as the consignor, have proven to be the perfect strategy and not least the breeding ground for further strengthening the cooperation between Aagaard and its dealer network.